Nestle’s Maggi Brand Enters the Digital Collectible Space with Onerare Foodverse

Press Releases
Press Releases

New Delhi, 31st May 2023– Nestle, the world’s largest food company, is set to launch its first-ever digital collectible quest in the Onerare Foodverse for the Maggi Brand. This marks a significant step for the company into the realm of Web3 gaming and blockchain technology.

The quest will involve gamers competing and collaborating to mint 16 unique Maggi Dish Collectibles from different global cuisines. The ultimate prize is the Golden Maggi NFT, a one-of-a-kind digital asset.

The launch is scheduled for the 1st of June 2023 at 1:30 PM with releasing 1 NFT every 8 hours. Gamers will have the opportunity to trade ingredients with each other and mint collectibles on the blockchain, adding an interactive and collaborative element to the experience. 

Golden Maggi Quest

  • This initiative represents a significant example of a mega brand like Maggi leveraging digital collectibles. It demonstrates the potential for established brands to engage with their audience in innovative ways, using the latest digital technologies.
  • The launch is a clear indication of the growing adoption of Web3 gaming by major brands. This could potentially pave the way for other brands to follow suit, leading to a broader acceptance and integration of this technology in mainstream marketing strategies.
  • The use of blockchain technology for minting and trading digital collectibles provides a practical use case for this technology. It showcases the potential of blockchain beyond speculations, highlighting its capabilities in creating secure, transparent, and decentralised digital assets for use cases such as gaming.
  • Onerare, the platform hosting this initiative, is building the world’s first foodverse. This project includes a gaming zone where gamers can mint their favourite dishes on the blockchain and play games with them. This unique concept combines food, gaming, and blockchain, potentially opening up new avenues for digital engagement and entertainment.
  • Nestle’s foray into the digital collectible space with its Maggi brand represents a significant development in the integration of blockchain technology and Web3 gaming in mainstream brand strategies. This initiative could potentially influence other brands to explore similar avenues, leading to a broader acceptance and use of these technologies.

Sharing his thoughts Mr Rajat Jain, Head, Foods Business, Nestlé Maggi, comments Cooking is undergoing a digital transformation. These are exciting times where everyone is engaging in cooking, regardless of their skill and expertise. In our latest innovation in the virtual world, we are proud to launch our first-ever Non-Fungible Tokens (NFTs) in the OneRare Foodverse.

He further adds, With this partnership, we bring to people an immersive cooking experience, designed to bring alive the pleasure that people derive from the process of cooking, without any physical cooking involved. The NFTs would be in the form of delicious recipes made with MAGGI Noodles, Masala-Magic and MAGGI Hot & Sweet, brought to life in the Foodverse.”

“We’re thrilled to partner with an iconic brand like MAGGI, this groundbreaking move demonstrates the potential of blockchain technology in transforming the F&B industry, and we’re thrilled to bring these digital collectibles to life on the blockchain.” says Ms Supreet Raju, Co-Founder of OneRare.